This is what I can say for the 2025 Lincoln Aviator Reserve: It’s a super comfortable, three-row luxury SUV that’s got a lot going for it—but it doesn’t exactly leave a lasting impression. It is a great SUV, but you will not fall in love with the Aviator.
🛋️ 2025 Lincoln Aviator Reserve: Interior Vibes
Let’s start with the inside, because that’s where this SUV really shines. The seats are ridiculously comfy, and you can adjust them in more ways than you probably need. Massage seats? Yep, and they’re actually decent. The interior color is a rich brown—not your typical black or stain-prone white—and it adds a bit of personality.
Some seat controls are on the door, others are buried in the infotainment screen, which is thankfully easy to use. Climate controls are also on the screen, which isn’t ideal if you’re a fan of good old-fashioned buttons. There is a rising trend of replacing on-screen buttons with physical ones, and we may see this change also in Lincoln models soon.
The wireless charger for Apple CarPlay, and Android Auto work smoothly, and the head-up display is big and clear—kind of like those oversized calculators for people who hate squinting.
The second-row captain’s chairs are very comfortable, but I see the chunky console between them not only as an extension of comfort features, but also as a problem. You can’t just walk through to the third row—you’ve got to flip the seats forward. If you’ve got a car seat installed, good luck. It’s doable, but not exactly smooth. And getting the seat back into place is a bit of a workout.
Rear seats are just as comfy as the front, and even the third row has decent space. It’s a big SUV, so that’s expected. Cargo space is okay with all seats up, but once you fold the third row, you’ve got plenty of room for gear, groceries, or a mountain of sports bags.
🎶 2025 Lincoln Aviator Reserve: Sound & Tech
The sound system? It’s a beast. The Revel Ultima 3D setup pumps out crisp audio that feels worthy of a luxury ride. A digital rearview mirror would be a good addition, but this is not a dealbreaker.
🛞 2025 Lincoln Aviator Reserve: Driving Feel
Under the hood, there’s a 3.0L V6 with 400 horsepower and 415 lb-ft of torque. Although it sounds powerful on paper, the drive feels heavy. Acceleration is a bit jerky, and steering takes some muscle. You get used to it however, Lincoln needs some fine-tuning with the steering.
Parking is surprisingly easy, even in tight spots, thanks to a solid backup camera. Just don’t expect sliding doors—getting kids in and out in a cramped garage can be a hassle. I have to admit that I thought a few times why Lincoln does not offer a luxury minivan (which, reasonably, would be a refined version of a Ford minivan that we will probably never see again)
🧠 2025 Lincoln Aviator Reserve: BlueCruise
I had the opportunity to use Lincoln’s BlueCruise system in some sections of Highway 401. It’s pretty solid. It doesn’t feel quite as slick as some other systems at first, but it grows on you. It’ll suggest lane changes, and if you approve, it’ll handle them. It also works on more roads than some competitors’ systems, which is a win. Even if fully autonomous vehicles are still a distant dream, what we have today as driver assistance systems is a huge step into the future.
⛽ 2025 Lincoln Aviator Reserve: Fuel Economy
Let’s be honest—it’s not great. Expect to spend a bit at the pump, especially since it needs premium fuel. There’s no hybrid or electric version yet, so if fuel savings are a priority, this might not be your best bet. My average consumption with a mixed mode (city and highway balanced) was around 13 litres.
💰 2025 Lincoln Aviator Reserve: Price Tag
The base price starts around $80K, but our tester was loaded with extras worth $16K, pushing it close to $99K. Some of those add-ons are nice, like the upgraded sound system and heated second-row seats, but others—like the rear console—might not be worth the extra cash.
🆚 2025 Lincoln Aviator Reserve: Competition
If you’re set on a Lincoln, the Aviator is a solid pick. But there are plenty of other options out there. Some non-luxury brands offer similar comfort and features for less, and if you’re looking at premium badges, there’s stiff competition from BMW, Mercedes, Acura, Lexus, and Genesis.
📝 2025 Lincoln Aviator Reserve: Conclusion
The Aviator Reserve is a good SUV. It’s comfortable, tech-savvy, and stylish. But it doesn’t quite stand out in a crowded field. If you’re looking for a luxury ride that’s easy to live with and don’t mind spending a bit more, it’s worth checking out. Just don’t expect fireworks.
For more information and exact specifications, visit www.lincolncanada.com
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